Boosting page speed as a way to get more clients

Page speed is essential in digital marketing. It directly affects the duration a client stays on site, whether a client will do business and where the site ranks in a search.

Page speed is one of the most overlooked components in digital marketing. Below are ways in which you can improve your page speed;

Have a swift web hosting

In an attempt to save money, many go for cheap hosting that ends up hosting very many websites on a server. In as much as your website will be available, visitors cannot convert to clients due to the low page speed. Potential clients will do business with a website that is fast and convenient to do business with.

HTTP calls

For a quicker page speed, HTTP requests should be put as low as possible. The more the requests, the slower the page speed. It becomes exceptionally slower if the requests have been made from a separate server.

To ensure a faster page speed, all files like the Javascript and CSS files should be merged into one file.

Include the trailing slash

Having a trailing slash on links that lead to your website has an adverse effect on page speed.

If the trailing slash is omitted, the web server will search name and the name will be treated as a directory that will be looked up as a default file. This forces the server to execute a 301 direct that takes up more time reducing page speed

Enable compression

When GZIP compression is enabled, HTML, javascript, and CSS files take a lesser time to download since they are already downloaded as compressed small files. They then get decompressed in the browser. Modern browsers automatically decompress since they support GZIP compression

Enable Browser Cache

When browser cache is enabled, web page elements are stored in the web page of the visitor. Once the HTTP requests are sent and stored, the visitors’ browser will not need to submit HTTP requests again unless the visitor loads something new. This drastically increases page speed.

Minifying resources

When javascript and CSS files are minified, comments and white spaces that are unnecessary are removed. The time taken to download them is removed enhancing the page speed.

This can be done by using online tools that automatically minify the files. However, it should be done with caution to ensure the website is still working correctly after minification

Prioritizing the above-the-fold content

When a site is coded to prioritize above the fold content, page speed is enhanced. Simply put, this is ensuring that elements appearing above the fold are at the same time near the HTML code beginning. That way, the visitors’ browser will download and show them first.

Media files optimization

In most cases, images shot with high-resolution cameras are usually four times bigger than they should once they are uploaded to the website. This lowers page speed.

The images should be optimized to suitable formats. They should also be appropriately sized to around 800 pixels. Furthermore, compressing the image file greatly increases page speed.

In videos, compression of the video file, reducing video length and choosing an ideal format boosts the page speed.

Utilizing CDNs

While caching stores copies of your website files as explained above, CDNs help in distribution of those copies to servers globally. This boosts page speed since a visitors’ browser can download the files from the nearest server.

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